This Privacy Policy describes how your personal information is collected,
used, and shared when you visit or make a purchase from [your URL]
(the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your
device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact
with the Site. We refer to this automatically-collected information as
“Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer
and often include an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including your
name, billing address, shipping address, payment information (including
credit card numbers), email address, and phone number. We refer to
this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any
orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Order Information
to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide
you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site,
and to assess the success of our marketing and advertising campaigns).
By submitting your contact information at this website you are
acknowledging that your information may be added to our email lists and
you can opt-out of these emails at any time via the link found at the
bottom of each email.
As you browse this website, advertising cookies will be placed on your
computer so that we can understand what you are interested in.
Through our display advertising partners at Google and Facebook we
are then able to present you with retargeting advertising on other sites
based on your previous interaction with this website.
The techniques our partners employ do not collect personal information
such as your name, email address, postal address, or telephone
number. You can visit this page to opt out of AdRoll’s, Google’s and their
partners’ targeted advertising.
Sharing you personal Information
We share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use
Shopify to power our online store--you can read more about how
Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers
use the Site -- you can read more about how Google uses your Personal
Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to
otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you
with targeted advertisements or marketing communications we believe
may be of interest to you.
For more information about how targeted advertising works, you can
visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-
advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the
Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this right,
please contact us through the contact information below.
Additionally, if you are a European resident we note that we are
processing your information in order to fulfill contracts we might have
with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information will be transferred outside
of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this
information.
Changes
We may update this privacy policy from time to time in order to reflect,
for example, changes to our practices or for other operational, legal or
regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions,
or if you would like to make a complaint, please contact us by e‑mail
at Support@EliteOverlandUSA.com
